SHELL PENNZOIL "TRAVEL ON"
When an oil pressure light symbol turns on, the reaction is universal "Ugh! How inconvenient."
The question we asked ourselves was how do we turn this moment into a positive experience, something perhaps people with vehicles can even look forward to?
Thus the concept "Travel On" was born. We created a campaign that gave customers a $100 travel credit to use on their next vacation every time they choose to change their oil with Pennzoil. We ran this campaign several years in a row with Shell and below is the most recent presentation that encompasses interactive ideas to get consumers and installers excited about this offer.