When an oil pressure light symbol turns on, the reaction is universal "Ugh! How inconvenient." The question we asked ourselves was how do we turn this moment into a positive experience, something perhaps people with vehicles can even look forward to? 

Thus the concept "Travel On" was born. We created a campaign that gave customers a $100 travel credit to use on their next vacation every time they choose to change their oil with Pennzoil. We ran this campaign several years in a row with Shell and below is the most recent presentation that encompasses interactive ideas to get consumers and installers excited about this offer.

Shell Pennzoil2.jpg
Shell Pennzoil3.jpg